If you cast your mind back to your final day of school, you will remember a few playful pranks and running around with a permanent marker signing everyone’s shirt.
Well, you might want to start digging through your memory box as French luxury brand Vetements is trying to make that scribbled-on shirt a style statement with the brand’s design retailing for just shy of £1,000.
MyTheresa, which is selling the shirt for £790 (meanwhile, on Ssense it’s a pricier £885), describe it as: “Notes of encouragement in a handwritten font are scrawled all over VETEMENTS’s take on a button-down shirt.”
Indeed, the unisex creation from Demna Gvasalia’s spring/summer 2019 collection has all the key features of a classic school leavers’ shirt.
“Class of 2029” is scrawled in large black letters on the back and outlined in yellow highlighter, while an array of different pens and handwriting has been used to scrawl over the collar, sleeves and pocket.
Notes are scribbled in German, Arabic, Latin, French and Georgian – the latter in homage to Gvasalia’s heritage.
The shirt’s messages are all positive, with many taking inspiration from classic movies. Star Wars “may the force be with you” and Toy Story’s “to infinity and beyond” are referenced, as well as “you is kind, you is smart, you is important” from 2011’s The Help neatly written in-between the buttons.
Vetements joins a slew of designers vying for attention with bizarre and pricey products. Take Balenciaga’s £1,600 Ikea bag, for example, or Prada’s £140 paperclip earrings. What’s next: a designer paper bag? Oh wait, Jil Sander’s already done that and it cost £185.