Calling all second-hand sweethearts.
Following a successful two-week pop-up at Selfridges last year, the two brands have paired up for the online platform’s first ever permanent in-store destination.
“There is a strong synergy between Vestiaire Collective and Selfridges – Selfridges has always been a disrupter of traditional models and Vestiaire Collective launched with a pioneering model so it’s really a natural fit,” Vestiaire Collective co-founder and president, Fanny Moizant, explains.
The first exclusively-curated edit of 200 items in the new space includes 10 rare finds, which Vestiaire sourced specifically for the launch – it includes original Paco Rabanne and vintage Versace, something we can definitely buy in to.
In keeping with the re-sale nature of its site, Vestiaire Collective, which launched in October 2009 and boasts over nine million members, will house a drop-off point within its space, meaning customers can deposit vintage designer items through the Concierge Service and Vestiaire Collective App in real time.
Speaking about the rapid rise of vintage clothing – and increasingly accessories – popularity, Moizant says: “Our most viewed products are The Dior Saddle, Fendi Baguette and the Gucci Marmont bag. Vintage as a category is performing well, with luxury brands looking back to their archives for inspiration consumers are excited about the originals.”
But it’s not just from a fashionista’s perspective that Vestiaire Collective’s store is changing things: vintage fashion is also better for the environment and this collaborative effort is a bid to close fashion’s eco-destructive cycle. Research has found that by extending the life of a piece of clothing by an extra nine months, carbon, waste and water footprints are reduced by up to 30 per cent.
“The launch of Vestiaire Collective and digital online marketplaces has completely changed the market in the last 10 years. It has made pre-owned more accessible and desirable,” Moizant shares.
More desirable indeed, given recent findings that the pre-owned market is set to grow around 12 per cent year. Keen to capitalise on the trend, luxury fashion houses are launching a host of vintage partnerships. Ralph Lauren has recently launched “Re/Sourced”, a collaborative effort with resale app Depop, which enables customers to shop a curation of rare vintage garments from the brand, while Browns Fashion similarly houses a carefully-curated range with One Vintage.
Given the evidence, it would appear that resale is the new retail.