- Huw Hughes
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US vegan handbag company Gunas has announced it will be launching a
beauty line after receiving 250,000 dollars from a private investor in a
seeding round.
The company said it will use the investment to produce 100 percent
plant-based artisanal beauty bars, starting with pure olive oil soap in
floral fragrances and volcanic ash. In addition to the money, the anonymous
angel investor will provide Gunas with trademarking help, digital marketing
and will help expand sales in Asia.
“Beauty soaps have a huge opportunity in terms of being animal-free and
formulated with pure ingredients,” Gunas founder Sugandh Agrawal said in a
statement. “This new direction is an extension of our core values of inner
beauty inside and out, without harming any living being.”
Founded in 2009 by Sugandh Agrawal, Gunas creates cruelty-free handbags
which are hand-crafted in South Korea, in sweatshop-free facilities. Over
the past four years, sales of Gunas handbags and accessories went up by
around 30 percent annually, the company said. In June last year, the brand
won the Macy’s Best Retail Bag Award in New York City at the Independent
Handbag Awards.
Photo credit: Gunas, Facebook
