US videogame retailer GameStop inks multi-year Microsoft deal – Telecompaper

US video game and electronics retailer GameStop announced a multi-year strategic partnership agreement with Microsoft to enhance its retail technology infrastructure and expand its physical and digital video game offerings. GameStop said the deal will help it to standardise business operations on Microsoft’s cloud solutions and hardware products to deliver new digital experiences to customers and become the premier omni-channel customer access point for video game products.

Specifically, the agreement enables GameStop to standardise its back-end and in-store operations on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform. GameStop associates will also be equipped with new Microsoft Surface devices to transform the in-store experience, with the company also planning to roll out Microsoft 365 and Microsoft Teams to its stores.

In addition, GameStop has expanded its Xbox family of product offerings to include Xbox All Access, which provides an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost. The partners said this agreement will enable them to benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem.