- Robyn Turk
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Universal Standard is keeping its tradition of turning Cyber Monday
into a platform to encourage recycling. The retailer is hosting a
denim drive between the day of the online sales event through December
6, encouraging customers to recycle a pair of jeans in return for a
discounted new pair.
Customers who wish to participate may recycle a pair of jeans from
any brand, through the Cotton Incorporated Blue Jeans Go Green
program. Once a pair is recycled, the customer can purchase a new pair
of Universal Standard jeans for 25 dollars. This is a pretty steep
discount, as styles eligible for the program typically range in retail
price from 85 to 90 dollars.
The brand is offering free shipping to items purchased through this
initiative, as well as free shipping for the recycled pieces turned
into Cotton Incorporated.
As an added benefit, Universal Standard has added premium offerings
to the promotion until December 2. Customers may recycle a pair of
jeans and in turn purchase Universal Standard’s 98-dollar Kelsey Denim
Jacket or 120-dollar Olivia Denim Overalls for 45 dollars.
