- Robyn Turk
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Universal Standard has furthered its size inclusivity even more.
Founded with the mission to offer consumers appropriate fits in sizing
that is reflective of real women’s bodies, the brand originally
offered sizes 6 through 32 when it launched in 2015. It will now offer
all sizes between 00 and 40 across all products.
Since its beginning, Universal Standard has been vocal about its
goal to expand sizing even further. It has also participated in
numerous collaborations with different brands to help educate the
industry on effective ways to expand size offerings.
While Universal Standard introduced sizing from 00 to 40 last year
with its Foundation Collection of women’s basics. Now, the brand
offers this sizing in all of its collections.
“We set out to change everything – create unprecedented access,
make size irrelevant, represent all of US, as we are – and establish a
new normal for future generations,” states a post dated May 19 on
Universal Standard’s website.
It continues, “We realize our vision of revolutionary inclusivity with
every product in the collection. From now on, available in sizes
00-40.”
