- Robyn Turk
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Tommy Hilfiger likes to move around for fashion week. After hosting
its most recent major runway events in New York City, Paris, Milan,
Shanghai and Los Angeles, the PVH-owned fashion brand announced that
it will present its Spring 2020 collection at London Fashion Week this
year.
The show will be hosted on February 16 at 8 p.m. at the Tate Modern
gallery and will be the next edition of Tommy Hilfiger’s experiential
TOMMYNOW see-now-buy-now platform, which it launched in September
2016. All runway looks displayed during the event will be available to
consumers immediately following the show, retailing through the
brand’s online site, stores and social media in over 70 countries.
Tommy Hilfiger will present both its Spring 2020 co-ed Hilfiger
collection, as well as its upcoming Tommy x Lewis collaboration
created with Formula One champion Lewis Hamilton. The two parties
previously teamed for a collection released in Fall 2019. More than 75
percent of styles in this collaboration were created with sustainably
sourced materials, including organic cotton, vegan leather
alternatives and low-impact denim washes.
“We are determined to be one of the leading sustainable designer
lifestyle brands in the world, and this is a commitment we share with
Lewis” Tommy Hilfiger said in a statement. “Since day one, Lewis and I
have been on a journey to incorporate innovative production principles
and sustainable materials into each of our collaborations. We are
proud to accomplish new milestones every season, with Spring 2020
being our most sustainable collaboration yet.”
Image: Tommy Hilfiger
