- Robyn Turk
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Michael Scheiner has been appointed as the new chief marketing
officer of Tommy Hilfiger Global, effective October 28.He joins the
PVH-owned fashion brand from Hollister Co., where he served as senior
vice president of global marketing.
Scheiner brings with him over 15 years of experience with global
brands. Before spending two years with Hollister, the executive held
roles with Abercrombie & Fitch and Urban Outfitters.
“As one of the world’s most globally recognized brands, our
Marketing teams around the world play a pivotal role in inspiring,
exciting and engaging our consumers,” TCEO of Tommy Hilfiger Global
and PVH Europe Daniel Grieder said in a statement. “We are thrilled to
have Michael join our world class Marketing Organization, and believe
he will help fuel our ongoing digital transformation, enable us to
respond strategically to new disruptions, and position Tommy Hilfiger
as a leader amongst its competitors.”
Scheiner will relocate to the global headquarters of Tommy Hilfiger
in Amsterdam. As chief marketing officer, he will lead the brand into
a new era of innovative marketing strategies across digital and
experiential platforms with the goal of reaching the next generation
of consumers, according to a press release.
“It is an honor to join such an iconic global brand. The innovation
and leadership Tommy Hilfiger has shown from its earliest beginnings
is inspiring,” Scheiner said.
