- Dale Arden Chong
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Tom Ford is heading back to Los Angeles once again for his Fall/Winter
2020 show. The designer announced that he will present his latest
presentation on Feb. 7 of the New Year, just two days before celebrities
and Hollywood’s elite member gather for the 2020 Oscars.
New York Fashion Week is scheduled from Feb. 6 to Feb. 13, while the
Oscars will take place on Feb. 9, and a large number of celebrities and
stylists will be in the City of Angels for the awards show. By moving his
show to Los Angeles, Ford—who has deep roots in the west coast city and has
dabbled in Hollywood’s film industry with his own projects, A Single
Man and Nocturnal Animals—is expecting a star-studded turnout
for his Fall 2020 collection.
Ford shared with WWD that this strategic decision feels natural to him,
with it being his home and having a large impact on his work. “In my role
as chairman of the Council of Fashion Designers of America, my main intent
and priority is to globalize and bring attention to American fashion. There
is truly no bigger or more prominent stage in the world at any given time
than Los Angeles during the Academy Awards,” the designer told the
publication.
If his next presentation is successful—particularly with the celebrity
and stylist turnout—the American designer may lead others to shift their
February presentations to the West Coast in the future when New York
Fashion Week overlaps with the awards show. The trend of designers showing
in Los Angeles—such as Rodarte, who presented their Fall/Winter 2019 show
in the California city earlier this year—may continue as a way to gain more
and more attention from those in the entertainment industry.
