We’ll hazard a guess you’re probably already clued up on K-Beauty, with its clever jelly cleansers and genius spot stickers hailing from Korea, and J-Beauty (yes, that’s Japanese), for its sheet masks and sake serums. But G-beauty, from Germany? This straight-talking, no-nonsense trend has only recently landed on British shores and there’s one brand we are seriously hyped about: Catrice Cosmetics.

The German makeup brand has already earned a stellar rep in Europe for offering incredibly hard-working products at properly affordable prices. And we’re talking really, REALLY good prices, ie, all of them are under £12. Beauty buffs will be pleased to know this stylish cult budget brand has just arrived in the UK exclusively on Just My Look.

Founded in 2004 by parent company Cosnova Beauty, the cruelty-free makeup brand set out to create trend-inspired products that are high-performance, easy to use and won’t make a dent in your purse. Even better, 80% of the products in the entire Catrice collection are vegan. Hardly surprising then that the range is now sold in almost 70 countries worldwide and users are hailing it as an absolute must-have.

Liquid Camouflage High Coverage Concealer, £3.49 – which happens to be the brand’s best-selling product in Germany, Spain and Italy – has already been dubbed a miracle product by UK buyers, with one reviewing it as ‘one of the best concealers I have ever used’ and another user writing ‘this remains in my top 3!’

HD Liquid Coverage Foundation, £6.95 has been flying off the shelves with buyers on Just My Look wasting no time recommending it to others. One user wrote: ‘The colour was good and I was shocked by how well it stayed on my chin where I nearly always have coverage loss in all my other foundations. So it’s already in my top 10 list just for those reasons.’

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Another user wrote, ‘I used it on one of the hottest days of the year so far and usually my foundation would have been sliding off my face, but this stayed put all day and looked as good at the end of the day as when I put it on first thing in the morning. I have found my new foundation.’

As well as concealers and foundations, Catrice’s collection includes skin perfecting primers, creamy highlighters and lip-plumping balms, all offered at the same purse-friendly prices. Definitely one to give your favourite designer products a run for their money.

See our favourite cult Catrice products below…





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