Fashion

This is the new UK-based high street influencer that the fashion world is obsessed with



Take one look at your Instagram feed, and – unless you’ve strategically chosen who to follow according to their wardrobe budget – you’ll likely find yourself lusting after endless high-end, unaffordable pieces being worn by some of the world’s most well-known celebs and influencers.

That’s often the downside of this social-media-star business model. The more relatable a person is, the more followers they’ll amass. The more followers they have, the more low-key brand partnerships they’ll attract. The more low-key partnerships they attract, the more likely they are to land some seriously high-fashion deals.

Which is why so many of your favourite influencers are wearing outfits you could only ever dream of – sort of defeating the object.

One influencer who’s breaking the mould in this remit is Irish mum-of-two – and the official master of the mirror selfie – Marianne. Otherwise known as SmythSisters, she’s the influencer-of-the-moment who’s blessing all of our budgets with her almost exclusive loyalty to the high street.

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Forget your ‘Instagrammable backdrops’, alternative poses and verging-on-professional Insta-boyfriends, Marianne takes almost every single outfit picture herself, in the reflection of a single, simple black-framed mirror in her own home. Sounds boring? That’s exactly the magic.

Marianne stands out on a feed full of busy, over-thought images, and has her effortless formula to thank for her 183k – and growing by the day – follower count. As well, of course, as her impeccably chic style.

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Not fond of a print, her wardrobe is bursting with timeless staples from the likes of Zara, H&M, & Other Stories, Topshop and Mango that she rewears time and again in innovative, fresh ways that serve as inspiration for those who feel they’ve exhausted their basics.

Follow @smythsisters for a week, and we guarantee you’ll never despair about having ‘nothing to wear’ again, thanks to your inherited fresh perspective.

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