This is the inclusive lingerie (and swimwear!) brand influencers are obsessed with right now

Shopping for underwear can be daunting at the best of times. You’ve got the whole nearly-nude-in-a-public-changing-room vibe going on, the inevitable body hangups (even if it is just that you’re not keen on your left knee), and, of course, the sizing discrepancies that render you trying on 8 of the same bra before one fits…

Now imagine doing all that and being any size *other* than what the mass-market lingerie world deems ‘normal’.

Say, your boobs are a G, for example. What then?

What is already a tricky shopping trip can become nigh on impossible when you’ve got a fuller figure, with almost every ‘fashion’ lingerie set stopping at around a size 16/D cup.

‘You were perfect already – I was just blind to it’: Charli Howard’s love letter to her body is so damn empowering

For a long time, bigger sizes seemed to go hand-in-hand with unappealing, almost functional sportswear-esque sets. But for what reason? If a size 6 or a size 16 girl wants to prance about in sexy, lacy lingerie, why wouldn’t a size 26?

One of the industry’s most popular brands combatting this ridiculous attitude is Elomi. A lingerie label designed “specifically for women with a fuller figure”, Elomi’s bra sizing goes from a 32 back to a 46, and a D cup to a K.

According to the brand, the designs have been “extensively engineered, tested and graded only on the fuller figure, featuring firmer-fitting fabrics, deeper wings and centre pull-straps to create an even lift.” And guess what else… they’re fun, flattering and sexy AF. Groundbreaking, huh?!

Unsurprisingly, the influencer set caught on pretty quickly, with the likes of Callie Thorpe, Jada Sezer and Ioana Chira all huge fans.

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[AD] What is it that holds you back from working out and moving your body? Is it the fear of others judgement or is it fear of your own ability? Either way I know workout intimidation is real. I’ve been there, avoiding gyms, group classes, or open spaces and it’s definitely not fun. I love to move my body, go on bike rides, do yoga, go swimming at Lidos and just generally stretching my body! But even I occasionally get the fear and worry of others looking at me work out. It’s so sad that we have been made to feel this way. We should feel happy and joyful about moving our body not worried or stressed This is why I’m excited to work with @elomilingerie on their ‘Live Limitless’ challenge. I chose the challenge number 15 ‘say no to work out intimidation’ I never normally work out when I travel especially not in fancy gyms or spaces where I don’t feel comfortable, but I pushed myself and this weekend. When holidaying in Barcelona I got up and did a mini work out and stretching session on the rooftop of my hotel. It felt so good to move, and even though there were people enjoying time by the pool while I was doing it I didn’t let that stop me! It definitely helped wearing my ‘Energise’ sports bra which is SO good in making me feel secure when working out. So I’ve taken my challenge now it’s your turn. Elomi wants to help inspire and empower women to live life without limits, so they have created 30 challenges for everyone to take part in and all you need to do is sign up on the Elomi Challenge Hub www.livelimitlesschallenge.com ! Tell me your story about workout intimidation and what challenge on the hub calls out to you. Let’s live limitlessly together ? who is with me?! @elomilingerie #ElomiLingerie #ElomiEnergise #LiveLimitlessChallenge #LLChallenge15

A post shared by Callie Thorpe (@calliethorpe) on Jul 15, 2019 at 5:39am PDT