Fashion

This is the affordable homeware store every influencer and editor shops at (because everything looks so premium)



Over the last year we’ve seen more of our homes than anywhere else, so it’s not surprising that DIY projects have been all the range from the first lockdown onwards. When you’ve got that fresh lick of paint done and new shelf installed, it’ll be time to think about interior design. Personally, this is where I’ve become quite obsessed with H&M Home.

For the most part, H&M Home – like its clothing arm of the brand – is reasonably priced, allowing more people to access major trends like rattan furnishings. They do have a premium section with a higher price point, but even these items feel worth it given their luxe finish. This for me puts it on par with IKEA, just with an easier delivery service (which by the way, you can get for free on all orders at H&M if you create a member account, so thank me later).

Items tend to sell out pretty quickly on H&M Home, but keep your eyes on the site for restocks and fresh new drops. The good ones do go quick. I’m eyeing up my marble tray bought in lockdown 2.0 that now is nowhere to be seen online. But fear not, in doing my own browsing I’ve found a new list of items that should make the top of your wish list – from the perfect rug to add interest to a hallway, to the bold cushion cover to brighten a drab sofa.

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Small changes to the home can make a big difference. If you’re renting a property you might not be able to make as many obvious changes as you’d like, but remember the colours, textures and patterns you bring into any space can transform the original look and feel.

Shop All H&M Home



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