You’d think that with all the Brexit chaos this week there couldn’t be less of a time to be patriotic. Turns out, British skincare buffs cannot get enough of Embryolisse’s world-famous Lait-crème Concentre Limited London Edition.
Indeed, following the success of the New York and Paris editions of the cream, 6,500 consumers asked for a London edition. Since launching last week, it sold out within 7 hours in stores and online nationwide, exceeding sales expectations by 300%. The London Edition outsold the New York edition by 100% in its first week and the Paris Edition by a massive 270%, officially blowing them out the water.
Emryolisse’s Lait-crème concentre is a cult favourite dating back to the 1950s, finding its way onto countless photoshoots, TV and movie sets internationally. It has become so iconic that it sells 1 unit every 23 seconds. It has an astronomical following of makeup artists, editors, beauty influencers and celebrities such as The Kardashians, Lady Gaga, Ariana Grande and Victoria’s Secret models, to name a few.
The creamy lotion is 6-in-1 multi-tasker: primer, moisturiser, makeup remover, repairing mask, an after-shave cream, and a care product. Its ingredients are a combination of rich essential fatty acids and vitamins of natural origin, making it a beauty secret favoured by dermatologists for decades.
If the Lait-crème concentre is applied every morning and evening to freshly cleansed skin, it can leave your complexion soft, dewy and perfectly prepped for any Brexit-battling days ahead. It’s loved so much by makeup artists because it softens the skin surface and creates a flawless base to grip to foundation. It’s also paraben-free and not tested on animals – no wonder the A-listers can’t get enough.