Fashion

This Body Shop serum sells every 23 seconds and has hundreds of 5-star reviews


If a product is selling every 23 seconds, it’s safe to say it’s worth adding to your beauty regime.

This is exactly why we’ll be immediately adding The Body Shop’s Drops Of Youth Concentrate, £26, to our next skincare haul.

The beauty haven is shifting one of these anti-ageing serums every 23 seconds globally and hundreds of people have lauded the product online, giving it a 5-star review.

The refreshing gel-like serum promises to target the first signs of ageing thanks to three potent plant stem cells: edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast. The makers claim it will leave skin feeling instantly smoother, replenished with moisture and radiating that coveted luminousity and youthful bounce.

As with all Body Shop products, this serum is super natural with 99% of its ingredients being of natural origin. It’s also enriched with Community Trade organic babassu oil from Brazil. Fancy.

Beauty fans are crediting the oil for helping banish their acne scarring, with one saying: “I’ve been struggling with big cystic acne on my chin and additional spots on cheeks/forehead for around a year since switching up my contraception and my new Body Shop-centric routine has helped clear it up MASSIVELY. This serum has really helped fade my acne scars and blur out existing spots.”

Another impressed user said the serum ‘actually works’, writing: “After been told I needed this serum because of my prominent forehead wrinkles, I gave in… I have been using a few weeks now, and I am actually glad I walked in to that store! The creases between my eyebrows seem to have “lessened” some how. They are smoother, skin appears more puffed out. They are still there mind you, but I am satisfied this product made a positive difference. And using twice a day, I have barely made a dent in the bottle so that means the cost will be spread over several months. I do think the dropper is poorly designed so I deducted a star for quality.”

Looking to add a serum to your regime? We’ve researched the best serums for all skin types. If you’re a fan of stat, we also rounded up the best-selling products of all time for your perusal.





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