These are the 6 best call out accounts to follow ASAP

Call out culture has been at an all-time high recently and there’s good reason. Sick and tired of letting people get away with copying someone else’s intellectual property and ideas, there are some Instagram accounts dedicated to naming and shaming – and social media can’t stop devouring it.

Here, we round up the best accounts dishing out a dose of karma.

Diet Prada

What: It’s the place of all places for fashion call out news and scandals.
Why follow: It’s gained authority online for calling out copycats and its 1.5 million followers are in agreement.

The Fashion Law

What: The legal perspective we need to hear direct from the fashion and beauty world.
Why follow: Frequently reposting and providing explanations, it’s fashion and beauty drama that’s easy to understand.

Estee Laundry

What: Often compared to Diet Prada, it’s a beauty lovers go-to destination for copycats and news.
Why follow: The Laundrites, as their followers are known, are calling out brands left right and centre. It’s a must-follow.

KJ Bennett Beauty

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Enemy #1 of makeup artists (and consumers) is foundation that oxidizes. But, do you understand why this happens?⠀ It’s time to pull back the cosmetic development curtain and explain this avoidable phenomenon.⠀ ⠀ The most significant contributors to foundation oxidization (and lack of stability) are WATER and PH level. The funny thing is, a high-performance foundation doesn’t require water to do its job – flawlessly. ⠀ ⠀ FACT: Pigments do not oxidize in an Anhydrous (water-free) formula. When you remove water from the equation, you remove PH (acid/alkaline) as an oxidization factor. Now do you understand why most PRO foundations are water-free cream formulas? They remain stable and do not oxidize.⠀ ⠀ The Cosmetic Marketer’s Dirty Little Secret:⠀ We’ve already determined, you don’t “need” water in a foundation formula. The main reason water is present in foundation formulas is to suspend water-soluble skincare ingredients (like hyaluronic acid). ⠀ Water does not want to mix with oils, waxes, or silicones. So, cosmetic chemists created ingredients and emulsifying techniques to trick water into meshing with oils/waxes/silicones so marketers could pack trending skincare ingredients into the formulas.⠀ ⠀ But we all know, once you give someone a taste, they want MORE. Marketers became obsessed with how many “benefits” they could cram into a foundation formula. But pack in too many, and the formula breaks (fails).⠀ FACT: No matter how advanced emulsification technology is, eventually, water and oil will separate (even long-wear foundations).⠀ ⠀ #MyTwoCents – It would be far more productive for consumer cosmetic marketers to take their lead from PRO brands and separate skincare from color cosmetics. ⠀ Challenge chemists to create advanced, water-free consumer foundation formulas that perfect the appearance of skin and remain stable – without the inclusion of skincare.⠀ ⠀ What do you think? ⠀ Are skincare benefits necessary in consumer foundations, which could compromise stability? Or should skincare be stand-alone?⠀ ⠀ Print by Filippo B.⠀ ⠀ #makeup #makeupartist #skincare #cosmeticdeveloper #beautyexpert #makeupeducation #consumeradvocate #makeupaddict #inmykit

A post shared by Kevin James Bennett (@kjbennettbeauty) on Sep 10, 2019 at 7:37am PDT

What: An Emmy-winning makeup artist serving us the facts of the beauty industry.
Why follow: If you love details and specifics, this is the account that deserves your follow.