Fashion

These 5 fashion rental services make designer shopping cheaper, easier and more sustainable



With party season having officially kicked off, is anyone else desperately searching for a dress to snap up for the seemingly endless Christmas parties that won’t be worn by at least three other guests?

Add to that our dwindling overspent-on-Christmas-presents-already budget and our perpetual fear for the state of the planet, and you’ll realise why the struggle is so real.

Over the last few months, however, there’s been a rise in a new style of shopping which makes designer fashion not only more affordable but also more sustainable. I know that sounds too good to be true, but it’s not.

Rental fashion platforms have exploded onto the scene, offering daily/weekly loans of high-end, wish-list, could-only-ever-dream-of-owning outfits for a mere fraction of their regular price. Providing the perfect antidote to fast fashion, this way of borrowing clothing slows down relentless production lines and in turn requires far less material than if were we to all buy each item as new.

Here’s how GLAMOUR HQ are getting our mitts on designer pieces this party season without the price tag, and without the guilt.

1. ROTARO

Why we love: Perfect for those looking for fashion-forward, relatively niche labels, Rotaro is a brand new fashion rental platform co-founded by former WGSN trend forecaster, Georgie Hyatt, and her partner Charlie Knowles, that’s set to be the go-to for fashion insiders and influencers.

2. BY ROTATION

Why we love: The UK’s first peer-to-peer fashion rental app, By Rotation is the perfect place to snap up that high-end, cult piece that you couldn’t possibly afford outright. Most-loved amongst fashion influencers for their Dior Saddle Bag, a burgundy Lady Dior, Zimmermann’s summer dresses and Jacquemus’ iconic Le Chiquito Bag, they’re now looking for a timeless tweed Chanel suit.

3. COCOON

Why we love: A luxury subscription service, for just £99 a month you can tap into Cocoon‘s huge archive of quintessential handbags, from limited editions and vintage to the hottest new styles. Deliveries arrive within the day of choosing and are in perfect condition thanks to their partnership with Restory.

4. MY WARDROBE HQ

Why we love: One of the most comprehensive rental fashion services available, My Wardrobe HQ runs a huge operation and works with a smorgasbord of influencers, retaining the personable approach. Their buy and borrow model allows consumers to ‘try before they buy’ with no hidden costs.

5. HURR

Why we love: Specialising in mid-range luxury brands – think Rixo, Ganni and Rejina Pyo – Hurr is a peer-to-peer rental service with no central hub, meaning lenders are responsible for posting, couriering or exchanging their items in person – kind of like Airbnb for fashion. Seven day dress hire starts from £30 and for those living in central London, items can be delivered by fully-green bicycle courier service Pedals.





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