Video game

The new videogame marketing tactic: Pretending an old game is brand new – PC Gamer


When a new multiplayer shooter launches on Steam, one of two things usually happens: It either captures the attention of a dedicated playerbase, or fizzles out into a wasteland of empty servers. As brutal as it can be, this is how PC gaming’s fickle digital marketplace works. You get one chance to launch a game and make your first impression. Or do you?

There’s another maneuver that a few developers have tried lately, and it’s working pretty well so far: Pretend your old game is new and try not to mention that it previously failed.





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