Boots has been well and truly pimped out and you’re going to need to make your way inside the new format store at Covent Garden where a brand new beauty and wellness hub is waiting.
As well as stocking up on 300 of your favourite brands including Fenty Beauty and Urban Decay, the new store has a huge wellness offering like no other.
And the best bit? It’s set to be the most sustainable store on the high street. The list of environmentally-friendly toiletries on offer is pretty impressive – think re-usable period products from DAME, alongside bamboo toothbrushes and eco beauty tools.
We absolutely love the Beauty Kitchen bar, a new refill station concept being introduced into the store so we can top up our face cleansers, shampoos, hand wash and body wash without contributing to the country’s single-use plastic waste problem.
There’s also a greater selection of vegan-friendly products than ever before and, of course, with the introduction of unbleached brown paper bags at all Boots checkouts, single use plastic bags are on the out here. Whoop.
Another brilliant addition in the new store is the Rehydration Point where customers can refill their water bottles for free, something we wish more stores would offer. It is, after all, easier to find WiFI on the high street than tap water.
Sebastian James, Managing Director, Boots UK and ROI said “Our new Covent Garden store starts a journey of reinventing Boots for the future. The store is full of exciting beauty brands, ideas for living well and services to help you get better, all with the great care that Boots colleagues give. We will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2,500 store estate.”
Let’s hope that the Covent Garden model ends up in all of our high streets.
Visit: Boots, 4 James St, Covent Garden, London WC2E 8BH
