The meaning behind Serena Williams’ Swarovski Swoosh brooch at Wimbledon

Nike has revealed details of the outfits Serena Williams will be wearing to compete at this year’s Wimbledon. 

The tennis pro has a long-running relationship with Nike as well as Off-White designer Virgil Abloh, who frequently collaborates with the athleisure brand. Serena has worn designs by Nike x Off-White at recent competitions, including this year’s French Open where Williams wore a black and white caped look with the words ‘Mother, Champion, Queen, Goddess‘ written on French. 

Now, even with Wimbledon’s strict all-white dress code, the 37-year-old has managed to find a way to jazz up her custom white Nike dress with a dazzling crystal brooch in the shape of the brand’s recognisable Swoosh logo.

The accessory, fittingly nicknamed “the Broosh”, is the first of its kind and has been made out of exactly 34 Swarovski crystals to represent the age Serena was when she won her most recent London Slam at Wimbledon in 2016. Taking the athlete’s Grand Slam total up to 23.

The symbolic brooch was inspired by vintage decorative jewellery. Global Design Director for NikeCourt, Abby Swancutt, explained: “I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena”.

For the best of Serena Williams on-court fashion, check out this gallery.