The Lycra Company names new co-CEOs

The Lycra Company has announced the appointment of its chairman Yafu Qiu
and chief commercial officer Julien Born as its new co-CEOs.

It follows the retirement of David Trerotola, who has been at
the helm of the innovative textile company since 2019 following its
acquisition by Ruyi Group. He spent 20 years at the business overall.

Taking his place, in part, is Yafu Qiu, who will take on the new
position while continuing his role as chairman. In his co-CEO role, Qiu
will focus “on the company’s relationships with key stakeholders, board
governance matters, strategic planning, and capital structure adjustments,
including the strategy and timing of an initial public offering”.

The other half of the CEO role will be taken up by the company’s chief
commercial officer Julien Born, who will “lead the overall operations of
the company and implement its ambitious growth vision”.

Born joined the business back in 2007 and has led its apparel business
since 2018, where he managed the global commercial organization, helped
strengthen R&D and innovation capabilities, and oversaw manufacturing

The Lycra Company said the joint-CEO structure is intended to better
implement the company’s new strategic development plan for the next five
years and will tap into each leader’s experience and skills in their
respected areas.

Qiu said in a statement: “The Lycra Company is faced with many new
challenges in a fast-developing world. We are taking this opportunity to
appoint Mr Born and other new management team members to work on a new
strategy to further build our brand franchises, expand manufacturing
capacity, develop more impactful innovations with our global value-chain
partners, lead the industry in sustainability, and accelerate our digital

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“I am confident that the new management team will be able to further
strengthen the leadership role of The Lycra Company in the apparel and
personal care industries.”

Born commented: “I am excited for the opportunity to lead a tremendous
team of colleagues at The Lycra Company who are focused every day on
creating value in the industries we serve via our unique brand portfolio,
high-quality products, unparalleled innovation capabilities, and our global
network of partners.

“I look forward to a close partnership with Chairman Qiu and the Ruyi
Group to further develop our manufacturing capacity and accelerate the
growth of our business, especially in China.”

Image: Lycra


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