The London Eye

The UK’s most popular paid-for attraction, the London Eye, announced today an exciting headline sponsorship with European travel giant lastminute.com. The sponsorship, which officially launches from February 2020, will see a joint rebrand of the London Eye and River Cruise.Both organisations will be building upon the exciting potential of this opportunity by investing in a range of innovative and memorable experiences for guests visiting the London Eye. Alongside this, the sponsorship includes full naming rights and the iconic landmark lighting up the city skyline in the lastminute.com brand colours. Previous headline sponsors of the London Eye include British Airways, EDF Energy and most recently Coca-Cola Great Britain since 2015. www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews