- Robyn Turk
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Saks Fifth Avenue has debuted its ‘Barneys at Saks’ retail
experience in its New York flagship, after gaining licensing rights
for the retailer back in 2019. This marks the first time Barneys has
occupied brick-and-mortar retail space since the closure of its stores
at the beginning of 2020.
Authentic Brand Group purchased Barneys after the historic retailer
filed for bankruptcy, and Saks remains the exclusive destination for
Barneys New York retail stores and e-commerce destination in the U.S.
and Canada, per an agreement between the two companies.
Barneys at Saks occupies 54,000 square feet of retail space on
Saks’ fifth floor. Shoppers can browse products by both emerging and
established designers – sixteen of these brands are new to Saks. The
department will also offer rotating pop-up experiences, and features
the newest location of Honeybrains, an eatery dedicated to brain
health.
“We are excited to bring Barneys at Saks to life in a way that is
relevant for today’s luxury consumer with a strong focus on discovery
and the unexpected,” said Tracy Margolies, chief merchant at Saks
Fifth Avenue, commented in a statement. “As an extension of Saks’
current luxury offering, Barneys at Saks will offer unparalleled
fashion from a wide range of emerging brands alongside labels that
Saks customers already know and love.”
Image: Luis Guillén for Saks Fifth Avenue
