Fashion

The fashion industry is obsessed with this accessories brand (and, if you're into the '90s aesthetic, you will be too)



While many of us get our wardrobe envy from runways and celebrities, the meteoric rise of the influencer has no doubt rendered Instagram one of – if not *the* – primary source of style inspo.

And while it may seem like just another avenue for which to be persuaded to spend more money that we don’t *technically* have, it is actually a refreshing way to update your wardrobe – discovering new labels that you don’t always find yourself aimlessly stumbling into while walking down the high street.

By FAR is one such brand, and a label that has a lot to thank Instagram for in terms of its recent rise in public conscience.

While perhaps not initially a brand that everyone has heard of, you’ve likely spotted it while scrolling – whether you realised it or not. With a loyal celebrity fanbase that includes the likes sibling power-pairings Gigi and Bella Hadid, and Kendall and Kylie Jenner, it’s even likely that you’ve spied it several times…

Popular because of their minimal, ’90s-inspired aesthetic, By FAR is the label behind those mini handbags and barely-there sandals you’ve seen welcomely littering your feeds over the past couple of seasons.

A team of three, twin sisters Sabina Gyosheva and Valentina Bezuhanova work alongside their best friend Denitsa Bumbarova draw on their diverse experience – which ranges from modelling to running a renewable energy business – to create these striking pieces that each individually and effortlessly reach cult status.

The great news? The girls have a very conscious approach to their work, crafting their sculptural pieces from sustainable Italian leather and suede in their family-run factory in Sofia, Bulgaria.

Stocked on Matches, Farfetch, Browns Fashion, Net-A-Porter, Selfridges, Harvey Nichols and, of course, By FAR‘s own website, their pieces range in price from around £250-700.

And if that’s got your in the mood for some new season sandals, scroll down to browse – and shop – our edit of summer’s best…





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