Fashion

The epic sustainable high street collaboration fashion editors can't wait to get their hands on


Despite its many benefits, the Great British high street isn’t known for its sustainable credentials. Thankfully, high-end designer Amy Powney of Mother of Pearl is, and she’s imparting her wisdom for a very special collaboration collection with one of our all-time favourite high street heroes.

Launching in Spring 2020, John Lewis is teaming up with fashion-editor favourite Mother of Pearl for an exclusive collection that they’re describing as ‘creativity with a purpose’, with everything from fabric sourcing to sampling – and everything in between – delivered via the most sustainable route available.

The collaboration offers Mother of Pearl the perfect opportunity to take both its brand and its mission nationwide, and marks the first time that the beautiful designer label will ever be available on the high street. It’s also the most sustainable womenswear offering that John Lewis has ever created.

Speaking exclusively to GLAMOUR UK, Amy Powney, Creative Director at Mother of Pearl, admitted that the high street stalwart’s reputation and branding was what persuaded her to jump on board.

“It’s all in their name, John Lewis and Partners, sustainability is all about collaboration and unity and working with the team at John Lewis to bring my designs and sustainable approach and be able to showcase this across the country is something I’m really proud of.”

“The team at John Lewis are incredibly committed and knowledgeable when it comes to sustainable sourcing and production, making them the perfect partner for us.”

“Our Earth Day launch in April next year will be a milestone in sustainable product offering to the nation, I really am excited to see the response to this sustainable high street collection.”

The collection will be available at select John Lewis & Partners shops and on johnlewis.com in April 2020, with prices ranging from £59-£179.

See you at the checkout…





READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.