- Robyn Turk
-
|
Coral might have been named Pantone’s Color of the Year, but the
color actually ranked in fifth place overall in a recent consumer
survey.
Consumer insights firm MakerSights questioned 1,000 Americans to
determine which colors highlighted in the Pantone Fashion Trend Report
consumers are most interested in shopping for the Spring 2019 season.
As it aims to bridge the gap between what brands think consumers want
and what consumers actually value, MakerSights surveyed across
geographic, gender and generational demographics to attain reveal a
variety of opinions.
Pantone color survey proved surprising results
The MakerSights Top Spring/Summer 2019 Colors Survey found that
this year’s top three colors, Eclipse, Jester Red and Princess Blue,
were the most consistent first picks across age, gender and region,
and 45 percent of shoppers indicated and equal preference between the
red and blue tones.
At the same time, younger shoppers are those with the most interest
in colorful clothing. Gen Z and Mmillennial shoppers are looking to
shop the total color spectrum compared to Gen X and Baby Boomers, who
are looking for muted tones for the spring season.
There are consistent top picks by region. Color of the year Living
Coral will find success in the southeastern United States, Pink
Peacock across the Midwest and the much lighter Sweet Corn hue in the
Northwest. The west coast is the only region that doesn’t favor a
color in the pink family – its top pick was Terrarium Moss.
The least favored colors across all demographics proved to be the
Sweet Lilac, Soybean, Pink Peacock, Fiesta, Terrarium Moss and Brown
Granite, despite two of these colors being the top picks for certain
regions.
Infographic: MakerSights
Image: Pantone website
