The Apprentice star Lord Alan Sugar blasts people ‘promoting’ non-binary gender pronouns after Sam Smith coming out

His comments come in the wake of singer Sam Smith coming out as non-binary and revealing they wanted to be referred to they or them.

‘They need to pack it in, it’s nonsense. The people promoting it need to be shipped off to Mongolia,’ he said.

‘Send them away, get them out of the country. Go away. It always boils down to a small bunch of people that promote it.’

The businessman also feels people are ‘too easily offended’.

It is absolutely crazy, you can’t say anything nowadays without offending somebody with how they look, dress, the colour of their skin or whatever,’ he told The Sun, adding that it was ‘sickening’.

The 72-year-old has been accused of racism in the past over a tweet about a Chinese child being upset in an iPhone factory.

He also sent a tweet last year comparing the Senegal football team to beach sellers.

Ahead of the new series of The Apprentice airing, which he has presented since it began in 2004, Lord Sugar said he wants to get a further five series under his belt before calling it a day.

However he is only attached to the show until 2020.

‘We’ve got one more series that I’m contracted, it will be the 16th series,’ he said at the exclusive press screening for the new series.

Lord Sugar continued: ‘The format director is sat over there and he’ll be eagerly chasing us after the end of the 16th series. ‘I might do it to 20, 20 sounds a round figure.’

The Apprentice starts tonight at 9pm on BBC One.

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