The 6 summer 2020 trends that you need to have in store

FashionUnited provides an overview of the key trends that will mark
the next spring/summer 2020 season. These are the highlights for
retailers looking for inspiration or to optimize their sales. Decoding
the summer trends!

Let’s get some shorts!

The city bermuda is getting shorter. Still tailored and chic, worn
with an oversized blazer or jacket and sitting mid-thigh or even
shorter. On the catwalks, the city shorts appeared at Max Mara, Chloé
and Saint Laurent…. They can be worn as part of a total look in a
single color, these shorts also work well with a sleeveless jacket
(Sportmax) or in a ‘mix and match’ version as shown by the French
brand Caroll.

I dot!

The ‘Polka Dot’ trend was in full swing during the last fashion
week season in the four fashion capitals. We spotted dots in all sizes
which range from mini at Haider Ackerman to pretty large at Dries Van
Noten. Mixing dots is definitely “on trend” this season and works
wonders as a theme in a shop window. Stylish black-and-white or
multi-colored dots, or for the more daring customer you could opt for
dots mixed in with other prints.

Denim passion

As part of the mid-70s revival, brands and designers are reworking
jeans in multiple ways. In the spring/summer 2020 collections at
Celine, Chanel, Dior and APC, denim is a staple item. Faded,
embroidered, frayed, bicolored at Givenchy and Stelly McCartney. With
so many choices opt for careful curation and take care not to buy too
much. For shops, it is best to select a few eye-catching staples that
will tempt your customer, and accessorize.

It’s (not) easy being green

Never before has nature inspired fashion this much. From the lush
jungle party print at Versace, Valentino and Dolce & Gabbana to the
100 percent plain green silhouette at Valentino, Victoria Beckham or
Michael Kors. Fir green, light, pastel, muted or fluorescent, green
revitalizes the city streets, board room and even the beach. And according to Lidewij Edelkoort, green is here
to stay.

Romantic spirit

Like the Dior fashion show, whose sublime poetic scenography was
admired by many, one of next summer’s major trends will be
romanticism. In a chic bohemian spirit, pure white, enriched with
embroidery, lace, long dresses and other delicate pieces, dominated
the catwalk. Lightness and transparency are also important here.

All images courtesey of the brands pictured. Top image:
FRNCH SS2020

This article was previously published on FashionUnited France