That Was Hot: How Paris Hilton Partied and Self-Promoted Her Way to Being the Biggest Brand of the 2000s

She is also shoring up her brand for the decade ahead, from the 19 product lines bearing her name to the investments she’s making in businesses she believes in.

“I’m building an integrated media and product company,” she explained to Ad Week. “On the product side, I’m focusing on health and wellness, longevity and beauty. I share my boyfriend’s passion for consumer tech investing and will keep investing in the next generation of great entrepreneurs like Rachel [Drori] at Daily Harvest, where I’m an investor.”

As unflinchingly pragmatic as she’s always been when it comes to making money, she continued, “I’ve been able to build my businesses using those instincts and thinking two steps ahead of others. Being true to myself has helped me evolve as a person and as a business leader, and I’m excited to keep growing. I’m using those same instincts to invest in the next generation of great founders as I love the idea of paying it forward and supporting them.”

She also recently revealed that she has started the IVF process with brand-new fiancé Carter Reum, having for years talked about the prospect of becoming a mom with a certain inevitability. It’s always been “when,” not “if.”

That she and Reum, her partner for the past 15 months, would be spending the rest of their lives together was a certainty well before he proposed with a jaw-dropping diamond during her tropical birthday getaway.  

“I feel like a grown-up finally, and I’m so excited for the next phase of my life: to have a family and just grow up,” she told USA Today. “My priorities have completely changed. I no longer care about going out or being the party girl that I was before. I’m more excited about being an activist and really using my voice and my platform to help make change and make a difference in the world.”

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