- Huw Hughes
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British brand Temperley London has opened the doors of its first store
outside the South East in Victoria Leeds.
The new store stocks the ready-to-wear brand’s autumn/winter 2019
collections as well as a select offering of its bridal collection, and
joins a number of other brands to join the Hammerson-owned shopping
location in 2019, including Peloton and Leeds-based homeware retailer
Dowsing & Reynolds.
Founded by Alice Temperley in 2000, Temperley London focuses on artisan
techniques and intricate hand-worked embellishment, an aesthetic synonymous
with the style of Temperley, who heads up the creative direction of the
business. The brand currently has four standalone stores, including its
flagship store in Mayfair, and its products are distributed in over 30
countries across the world.
Commenting on the opening in a statement, CEO Luca Donnini said:
“Temperley London is aiming to expand its own retail operation in key UK
locations outside London; we have chosen Victoria Gate as a first step.
This is part of a strategy which aims to give access to a wider audience in
our national market.
“Leeds will be an important space to showcase our new product categories
launching in 2020, together with the magic Bridal Collection. The new
ready-to-wear collection and range in pricing will open us up to a wider
customer base whilst still providing a luxury one-to-one service
experience”.
Iain Mitchell, UK commercial director at Hammerson, added: “Temperley
London’s unique design-led products will be a great addition to Victoria
Leeds, and will really complement the broader fashion offer at the
destination, which includes the likes of Louis Vuitton and Vivienne
Westwood. Pop-up stores are a great way for brands to test out their offer
in new locations, and also help us to keep our destinations fresh and
exciting for consumers.”
Photo courtesy of the brand
