- Robyn Turk
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Daria Burke, formerly the leader of fashion and retail advertising
partnerships for Facebook, has been snagged by TechStyle Fashion
Group, the global retail company that owns Fabletics, Savage X Fenty,
JustFab, ShoeDazzle and FabKids.
Burke will serve as chief marketing officer of fast-growing
apparel, footwear and accessories label JustFab. She will be
responsible for managing global brand awareness and positioning, and
will oversee all marketing functions across channels and regions. One
of her main focuses will be leading and developing customer
acquisition.
During her time with Facebook, Burke developed brand performance
marketing solutions for advertisers across Facebook and Instagram. She
utilized emerging digital technologies such as native checkout,
augmented reality and artificial intelligence messaging to do
this.
Prior to her work with Facebook, Burk served as head of beauty
strategy, innovation and experience with CVS, was one of the founding
team members of Rent the Runway and worked with leading beauty brands
such as Estée Lauder, Lancôme and Yves Saint Laurent Beauté.
“Daria is a veteran digital strategist who brings to JustFab
extensive experience leading integrated marketing programs within the
retail and fashion industries,” Laura Joukovski, president of global
fashion brands for TechStyle, said in a statement. “I’m thrilled to
bring her on board at such a pivotal moment for JustFab, as we
leverage new exciting opportunities to grow our existing presence
while expanding into new markets.”
