French organisation Team Vitality has showcased its first collaboration with adidas in the form of VIT.01, a pair of limited-edition sneakers.
The collaborative effort will be available for purchase at Team Vitality’s headquarters in Paris on November 9th.
This collaboration is joined by an announcement of a multi-year contract extension between Team Vitality and adidas.
Fabien “Neo” Devide, Chairman of Team Vitality discussed the collaboration in a release: “We are very happy to be able to continue our collaboration with adidas, a brand with which we share the common values of innovation and competition. It confirms that esports is not just a simple passing fashion but a real social trend that lasts over time. This is a new and fundamental step in our development, one represented by the VIT.01 shoe which embodies perfectly Team Vitality on a day-to-day basis.”
Sylvain Bouches, Brand Manager for adidas added: “We are very proud to extend our partnership with Team Vitality. This step strengthens our position as an innovative and pioneering sports brand. Team Vitality is a quality partner, inspiring a whole generation stemming from the esports culture, a strong sector that we started to pre-empt more than two years ago.
“Offering the best of our products and technology to our athletes to help them make a difference in their game, regardless of their discipline, is a priority. We are pleased to make our collaboration durable to continue challenging the codes of the sports industry.”
Team Vitality received €14 million (£12 million) from Rewired.GG earlier this week, marking a total investment of €34 million (£29.3 million) from the esports venture fund. It also announced the opening of its 10,700 square foot facility in Paris, Vi.Hive.
Esports Insider says: Esports-related sneakers that actually look good? We’re shocked! Team Vitality has been doing a lot of things right for a long time now and this feels like another step in the right direction, especially with the extension of its deal with adidas.