Fashion

Taylor Swift to debut merchandise on Alibaba's Tmall


The upcoming Taylor Swift merchandise collection will exclusively
debut on Alibaba’s Tmall platform at its 11.11 Global Shopping
Festival, thanks to a new partnership between Alibaba Group and
Bravado, Universal Music Group’s merchandising and brand management
division.

The Bravado store has launched on Tmall Global, showcasing
merchandise from top international recording artists including Tupac,
Guns N’ Roses, The Rolling Stones and Bob Marley. Taylor Swift is the
store’s first featured artist. Following the launch of her upcoming
collection on Tmall, the merchandise will only be exclusively
available to Chinese consumers for two weeks before expanding
globally.

“We’re extremely pleased to partner with Bravado to give fans in
China the opportunity to connect with these remarkable musicians,”
said Emma Lee, head of fashion for Tmall Global and Kaola, said in a
press release. “Through this partnership, Chinese consumers will be
able to access exclusive merchandise from their favorite international
recording artists that we know they will enjoy.”



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