Taylor Swift releases an actual cardigan as she drops new music video

Taylor Swift has released a cream cable knit cardigan alongside her hit new music video for her track of the same name.

The 30-year-old hitmaker is known for her long marketing campaigns around albums, teasing fans with ambiguous artwork, numbers and codes in the lead up to create a lot of hype.

But this time, Taylor simply took to Instagram and revealed she’d been working on a surprise new 16-track LP entitled Folklore during lockdown, with a beautiful black and white image of her in the forest.

In the series of posts, she not only revealed the album’s release time (midnight EST), she also added the full tracklist – which includes collaborations with Bon Iver and The National.

And while for the most part she has moved away from her signature campaign tactics, Taylor obviously couldn’t resist giving her fans the merch they so desire.

On Taylor Swift’s official website, she’s added a load of new merchandise for fans to purchase – but by far the most iconic item in the shop is the cream cable knit cardigan, with silver stars embroidered on the elbows, dark grey trim detail and, of course, the album name emblazoned on the left breast.

Available in sizes XS/S-XL/1X, the knitwear costs a reasonable $49 (£38.49) and is perfect for those slightly-chilly summer nights. You can buy yours here.

Whether intentional or not, Taylor Swift’s new sartorial choices definitely resemble the cottagecore trend – a delightful new look that has emerged from TikTok of late.

The aesthetic beloved by social media stars and celebrities such as Millie Bobby-Brown and Halsey sees people embracing the countryside and homely vibes, as they don cosy jumpers, floral dresses and natural hairstyles.

Indeed, not only is Taylor’s fashion noticeably different with her eighth studio album, Folklore itself has seen the star shift from pop to indie.

For her last album, Lover, Taylor teamed up with fashion designer Stella McCartney to create a gorgeous range of rainbow-themed T-shirts, bomber jackets and more.


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