TARGET lovers, prepare to get excited because the retailer is launching a brand new loyalty programme on October 6th.
Just in time for the holiday season, every guest who signs up to Target Circle will get one per cent back on every Target Run.
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The loyalty programme is specifically design for guests that don’t want a new credit or debit card.
It’s totally free, and if you join you’ll also get perks like personalised deals, early access to special sales and a birthday surprise.
Any fans with a Target.com, Cartwheel or Target RedCard account will be automatically enrolled in Target Circle.
Don’t worry about losing benefits though, RedCard guests will still get 5 per cent off everything in store.
If you don’t have one, Target RedCards are debit and credit cards. if you’re approved to have one, you get five per cent cashback on purchases as well as other perks like free shipping.
And Target is also integrating its Cartwheel savings tool into the program and renaming deals as “Target Circle offers.”
It is not clear exactly how you’ll get the one per cent back but we have asked Target and will update this story when we hear back.
We have also asked if there are any restrictions about when or how you can spend the money.
If you want to join the new scheme, you either need to creating a Target.com account, apply for and use a RedCard or hand over your phone number in a Target store.
The scheme has been tested out for over 18 months in Dallas-Ft. Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix.
So far, more than two million guests have enrolled in Target Circle and completed more than 14 million transactions.
Now it will be available to Target shoppers throughout the US – in every one of the 1,855 stores across the country.
The programme also gives shoppers the ability to give back to their local community.
Members can cast votes to help direct Target’s giving to approximately 800 nonprofit organisations.
So far, shoppers have cast votes to donate more than half a million dollars to local causes.
Rick Gomez, chief marketing and digital officer, Target said: “We’re always looking for ways to create even easier, more rewarding shopping experiences.
“We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them.”
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