- Robyn Turk
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Target is starting 2020 off ready to prepare consumers for health
and fitness New Year’s resolutions. The American retailer has
announced a new private label brand for activewear and sporting
goods.
Called All In Motion, Target’s new line was created using feedback
from over 15,000 shoppers, and offers high quality performance fabrics
at Target pricing. The activewear pieces include features such as
wicking, water resistance, UPF50+ protection and odor control. The
majority of products in the line incorporate materials sourced
sustainably.
“After listening to and sweating alongside more than 15,000 men,
women and kids across the country, one thing became abundantly clear
to us: guests are seeking quality activewear and sporting goods that
they trust will perform—at an affordable price,” Jill Sando, Target’s
senior vice president, general merchandise manager, apparel and
accessories and home, explained in an email sent to FashionUnited.
“That’s why we designed our newest owned brand, All in Motion, for
the entire family and for all stages of their fitness journey. With a
size-inclusive assortment that incorporates quality, durable fabrics
and sustainably sourced materials, we are ringing in the New Year with
a new collection that celebrates the joy of movement.”
All In Motion will launch on Target’s website on January 17 and in
stores on January 24, in a price range from 3.99 to 69.99 dollars. The
line incudes styles for men in sizes S-3X, women in sizes XS- 4X and
children in sizes Xs-XXL.
Images: Target
