- Robyn Turk
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Luxury footwear brand Tamara Mellon has launched inclusive sizes
for the first time. The company’s popular Icon Boot now comes in three
options for calf size, as a response to consumer demand.
“When Icon first launched, it quickly became a bestseller,” reads
the Tamara Mellon website. “But when we started hearing from women who
said it didn’t fit their calves, we knew we had to design a new Icon
that would work for more women. So we broke the mold and made the Icon
in three different calf sizes— small, medium, and large.”
The small fits a 14.25-inch calf, medium fits a 14.96-inch calf and
large fits a 15.75-inch calf.
The direct-to-consumer brand has been working to make its luxury
footwear accessible to more women, with initiatives like a traveling pop-up store to cater to
customers who don’t live near its brick-and-mortar location in Pacific
Palisades, California.
A spokesperson for Tamara Mellon told Fashionista that the company
had learned that about 20 percent of its customers were experiencing
fit issues with their boots.
“We are building a luxury brand in a different way and fundamental
to that is listening to our customer and having her be a part of
creating this brand,” co-founder and CEO Jill Layfield told the
publication. “That means, when she says, ‘My calf doesn’t fit your
boots, and I really want to buy your boots,’ you back up that
commitment to community by listening to her and giving her what she
wants.”
