Ruby Moon is a not-for-profit swim and activewear brand that is committed to a slow fashion ethos. It uses regenerated ocean waste to create each piece and digital printing allows an efficient use of ink and fabric. Packaging and tags are only included if strictly necessary, and pre-worn swimwear and fabrics are re-claimed to feed back into the cycle. As part of RubyMoon’s circular business model, profits are converted into business loans for disadvantaged female entrepreneurs, and then once repaid, production is reinvested in.
Swimsuit, £95, rubymoon.org.uk