- Huw Hughes
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|
Sustainable fashion marketplace Kool and Konscious is coming to the UK
in January for SS20.
Launched in Hong Kong in May 2019, the marketplace looks to help
eliminate the environmental and moral footprint of the fashion industry by
providing users with access to sustainable and ethically sourced
products.
The site discloses all supplier information in order to provide
transparency around the creation process of every piece sold, acting as an
“ethically-clued-up older sister to its customers,” and allowing them to
“make fully informed purchasing choices at the click of a button.”
Sustainable fashion marketplace launches in UK
To date, Kool and Konscious has signed over 200 brands across menswear
and womenswear and from multiple countries including the UK, US, Portugal,
France, Germany, Hong Kong, Bulgaria and Kenya – they include Mother Erth
and Kozha Numbers plus up-and-coming British designers, TobeFrank, Gaia
London and Lora Gene. It currently stocks 28 designers.
Prices on the site range from 25 – 500 pounds.
The site also offers an ‘On Demand’ made-to-order service across
multiple brands including Kozha Numbers and Gnana Studio, and a ‘Conscious
Filter’ where users can search brands which use vegan, eco tanned, recycled
and fair trade processes.
“It is often thought sustainable clothing can’t be sexy, modern or
beautiful,” said
co-founder Eva Vucheva in a statement. “At Kool and Konscious, we fight
this preconceived notion by providing customers with the very best in
stylish, sustainable, ethical and conscious fashion. From vegan swimwear
and re-recycled T-shirts to plastic-free jumpsuits and up-cycled blazers,
Kool and Konscious has all fashion-bases covered.”
Photo courtesy of Kool and Koncious
