Susanna Reid was pictured cosying up to millionaire boyfriend Steve Parish on Saturday as they watched his football team play.
But only a day later it was revealed the Good Morning Britain presenter, 48, and Crystal Palace chairman had split.
And it is claimed that the pair had already broken up by the time the picture was taken.
On Sunday, a friend of the TV host, 48, confirmed that she’d split from 53-year-old Steve.
They told the Daily Mail : “It’s very sad, but they just couldn’t make it work.
“They both work extremely hard and there wasn’t enough time for romance.”
A spokesman for Susanna confirmed the break up to the publication but declined to comment any further.
The TV presenter and Steve started dating last year after she split from Dominic Cotton, the father of her three children.
The pair broke up in 2014, not long after Susanna appeared on Strictly Come Dancing , although she insisted being on the show had nothing to do with her relationship ending.
Susanna said after her 16-year marriage ended: “Over 16 years, you’re going to change a bit, both of you. Would it have happened anyway? I don’t know. I don’t analyse it.”
Susanna and Steve, who shares two daughters with his ex-wife Carmel, are said to have bonded over their mutual love of Crystal Palace.
They were first pictured together on a romantic mini-break to Paris in November, last year, and had appeared to be going strong ever since.
The friend added: “They met through their mutual support for Palace and will stay good friends. They watched the match together on Saturday even though the romance was over.”
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