- Robyn Turk
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Streetwear retailer UNKNWN has partnered with tennis brand Prince
to create a limited-edition clothing capsule inspired by tennis. The
line will debut this weekend at the start of the 2019 Miami open.
The collaborative capsule will offer a range of unisex T-shirts,
hoodies and bottoms to pay homage to Prince’s roots through a design
of a single racquet in classic tennis colors along with pops of mint
green and coral. In addition to these items, Prince x UNKWN will also
include two womenswear items: a skirt and a crop top, both in
white.
The collection will retail in UNKWN’s Miami store, as well as on
its website and on Prince’s website.
This collaboration is the first of a few for Prince; the American
brand has entered a partnership with David Grutman, founder of Groot
Hospitality, to bring his mark to the brand’s creative direction
through strategic collaborations.
“We are excited to be launching Prince Off-Court with such a strong
partner like David Grutman,” said Matt Salter, Senior Director of
Brand Collaborations at ABG. “With the popularity of tennis and the
rise of streetwear fashion, the launch of Prince x UNKNWN is a great
addition to the growth of the brand. It has been a pleasure working
with UNKNWN, who’s reputation and execution have earned them the
distinction as the exclusive Miami retailer for top tier brands.”
“When you distill the style of Miami, there are elements of it that
generate from the tennis courts of Florida,” said UNKNWN co-founder
and CEO Jaron Kanfer in a statement.
Kanfer founded UNKWN in 2011 with a few Miami-based friends with
the intention of creating a retail destination that combines the
aesthetics of steetwear, athletics, design and art that make up the
Miami lifestyle.
“With the upcoming Miami Open as a background, we are thrilled to
partner with a great icon of tennis on this exciting new collection.
As part of the collaboration, we’ve added our signature touch to
Prince’s classic graphics which include an exclusive racquet that
speaks to the electricity of our city and timelessness of the
game.”
