Football club Stevenage FC, who compete in England’s EFL League Two, has partnered with competition platform Rival to launch Stevenage FC Esports Arena.
The collaboration aims to bring together fans of the club to play and compete with one another, continue building a fan community online and offer prizes for participants.
Through the Stevenage FC Esports Arena, fans will compete with one another to earn points on the Rival platform. Participants on the platform will be able to redeem the points accrued for team merchandise and partner prizes.
The first of major tournament hosted on the platform is due to kick off on November 28. The Stevenage FC eSports Arena Adult Launch Tournament will award $1000 (~£762) to the winners, with the prize money being split 50-50 between the winners of the Xbox and PlayStation tournaments. An under 18s tournament will run in parallel, with the winner awarded a signed Stevenage FC jersey.
Additionally, the platform will run weekly tournaments and pickup style “On The Fly” competitions for players. The platform will initially only offer FIFA 21 competitions across Xbox and PlayStation, with plans to expand to NBA 2K and Madden in the future.
Stevenage FC’s Chief Executive, Alex Tunbridge noted that the club is “delighted to be working with Rival to launch Stevenage FC’s Esports Arena, which will bring together gamers all over the world playing as Stevenage FC on FIFA to compete in one environment. The platform is the next step in continuing to make Stevenage FC one of the biggest clubs in the eSports world.”
Rival Chief Marketing Officer, Dan Parise added that Rival is “excited to leverage our state of the art technology with Stevenage FC to support their continued development in the digital gaming space. The Club’s progressive approach will create new engagement with fans of all ages and new touchpoints for their corporate partners.”
Esports Insider says: This is a solid new initiative for Stevenage FC. Off the back of a successful collaboration with Hungry Jacks, where FIFA players were offered free fast food if they scored goals in the team’s kit, Stevenage FC became the most played club in the world in FIFA 20. Working with Rival, who have already worked with the New York Knicks, Orlando Magic and the Detroit Pistons on similar events, is a great way to follow up.