- Robyn Turk
Steve Madden has introduced Steven New York – a new sister brand to
the contemporary footwear label.
Steven New York will be marketed towards women in the 30-to-55 age
bracket. The brand will offer fashionable, high-quality footwear
styles. Price points will fall between 49.95 and 257.99 dollars per
The Steve Madden label will focus on growth within its target
audience, aged from 18 to 35, with the hope that these consumers turn
towards Steven New York as their tastes change.
The first Steven New York collection will be available worldwide
beginning July 2020.