Fashion

Stella McCartney names Caroline Deroche Pasquier as CMO


Caroline Deroche Pasquier has joined the Stella McCartney brand as
its new chief marketing officer. Pasquier replaces Stephane Jaspar,
who stepped down from the role in March after spending sixteen years
with Stella McCartney.

Pasquier brings nearly 20 years of experience to the role,
according to her LinkedIn page. She most recently held the role of SVP
of global public relations and brand communications with Coach in New
York. Previously, she worked as communications director with Givenchy
and press directors with Louis Vuitton.

WWD reports that Pasquier will report to Stella McCartney’s, CEO
Frederick Lukoff, in her new role and will be based out of London. She
will direct strategies across all communications channels to help
communicate the brand vision.



READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.