Star Wars: The Mandalorian a Big Hit for Disney Plus in Europe Despite Slow Rollout

Somewhere in amongst the crowd of people yelling “completed it mate” or “two episodes? FFS!” there still existed a huge audience who patiently waited for Jon Favreau’s expensive live-action Star Wars series, The Mandalorian, to stream on Disney+ when it launched in most of Europe earlier this month.

Deadline has exclusively revealed – via an insight report from TV research company Parrot Analytics – that The Mandalorian managed to accrue 33 million demand expressions “across social media, video streaming, photo sharing, blogging and research platforms” in Europe on March 24, becoming “the most in-demand streaming original in each market.”

Germany were the keenest for Mando at more than 12m expressions noted, with the UK trailing behind at 7.9m. Italy followed close behind with 6.5m, Spain were next with 5m, Switzerland chalked up 723,629 expressions, and Austria had 535,771. Meanwhile, Ireland’s demand was 396,099.

These aren’t official figures, of course, but they do give a fairly solid indication of the level of interest in The Mandalorian in Europe, and the report makes for interesting reading following launch plans for the series that weren’t exactly well received by new and potential Disney+ subscribers in Europe – the service got underway here in late March with just two episodes of the breakout Star Wars show streaming, along with promises of weekly instalments dropping thereafter.


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