SS23 Menswear buying season: four trends to look out for

The Milan trade show Pitti Immagine Uomo traditionally kicks off the
European menswear buying season. The spring/summer 2023 edition runs
from June 14 to June 17 2022 and the Milan menswear collections will follow
from June 17 to 21 2022. Paris menswear week takes place June 21 to
June 26 2022. The following are four of the trends buyers should be
looking out for.

Sport meets Street

Image: Courtesy Dior Homme Resort 23

Recent menswear collections for Resort 23
have featured ‘sport and street’ styles made popular in the 1990s.
From Dior Homme, Kim Jones delivered a ‘California Couture
Collection’; a sport/street fusion for look 18 included a knit top
with chevron stripes and soft corduroy pants, accessorized by skater
sneakers and the sort of key chain worn by Orange County street kids
in the ‘90s.

Image: Courtesy Dsquared2 Resort 23

‘Dark Goth Surfers’ was the title of Dsquared2’s Resort 23 collection.
The Caten twins showed a mash-up of styles taken from surf, skate and
street culture.

Image: Courtesy Louis Vuitton Resort 23

At Louis Vuitton, the legacy of Virgil Abloh lived on in the label’s
Resort 23 collection for men. From the first look, a short-sleeved
shirt over cartoon tee with matching pants, accessorized by a bucket
hat and skate sneakers, Abloh’s signature streetwear style was
evident. Look for this trend to feature strongly during the menswear
season for SS23.

Autumn in Summer

Image: Courtesy Dior Homme Report 23

For SS23, among the inevitable bright and pastel hues, look for shades
of brown mixed with contrast colors to trend. A recent example from
the Resort 23 shows, included a darker palette at Dior Homme. Kim
Jones stepped away from his ‘So-Cal cool’ pastel palette, to show a
relaxed tee in the iconic Dior newspaper print and soft pants, in
shades of tan and brown, juxtaposed to fuchsia sneakers and a sock cap
in gray and pink ombré scattered with sequins.

Image: Courtesy Gucci Resort 23

At Gucci, brown high waisted dress pants were shown with a chiffon
shirt embellished with red sequined floral embroidery. Accessories
included red sunglasses and brown two tone shoes with a lizard tip.

Image: Courtesy Moschino Resort 23

At Moschino, a street look from Jeremy Scott included a geometric
print for a windbreaker and matching bags, rendered in brown, white,
orange and yellow. Tan relaxed pants and yellow slides completed the

Double Denim

Image: Courtesy Louis Vuitton FW22

A denim jacket twinned with matching jeans was a favored
nineties/aughties’ style, nicknamed the ‘Canadian tuxedo.’ It was a prominent look
during the FW22 menswear collections and looks to continue during

Image: Courtesy Moschino Resort 23

For Resort 23, Jeremy Scott showed a matching jacket and jeans for
Moschino. Look 20 included a racer style jacket in light blue denim
embellished with stripes and quilted patches.
During his inaugural collection for Kenzo FW22, Nigo took the concept
to a whole new level showing a head-to-toe look of dark denim layers.

Image: Courtesy Kenzo FW22

Softly Suited

Image: Courtesy Dries Van Noten SS22

In contrast to the sharp shouldered tailoring shown over the past few
seasons, relaxed suits have been cropping up in several recent
directional menswear collections. Dries Van Noten invested in the look
for SS22.

Image: Courtesy Y/Project FW22

It was followed up by Glenn Martens for Y/Project. For the Resort 23,
Dior Homme menswear collection, Kim Jones showed several relaxed suits
in a variety of fabrics.

Image: Courtesy Dior Homme Resort 23


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