- Robyn Turk
American footwear brand Sperry is launching an ongoing
sustainability project. Called “Look Good, Do Good,” the initiative
brings together a new collection of shoes made from recycled plastic
with an education program on reducing the use of plastic.
“We are a brand born of the sea. It is our duty to get involved and
protect the waterways that stretch across the globe and connect us
all,” Sperry’s CMO Kate Minner said in a statement.
The brand prides itself in its iconic boat shoe style and heritage
of a love for the sea, and as such intends to motivate consumers to
help reduce the 8 million tons of plastic that enters the world’s
oceans each year.
Sperry’s newest collection of shoes is comprised of a selection of
its best-loved silhouettes for men, women and kids, each made from
BIONIC, a material spun from plastic recovered in marine and coastal
environments. The collection ranges in price from 70 to 100 and will
be available this month from Nordstrom, Dillard’s, Macy’s, Zappos, and
Sperry’s e-commerce site.
As a second part of the Look Good, Do Good platform, Sperry is
working with Waterkeeper Alliance to raise awareness for the issues of
ocean population and sponsor beach cleanups. The two parties have
collaborated on a voice-controlled experience that works through
Amazon Echo to offer users everyday tips for using less plastic.