Swedish entertainment and media company Space recently announced the launch of its first contemporary digital culture centre in Stockholm’s central square, Sergels Torg.
The venue is due to open in 2021 and claims to be Europe’s largest permanent esports and gaming venue, and will also feature content creation suites for guests.
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Space was founded by Gustav Käll, Lars Blomberg, and Per Sundin. The organisation’s main investor is Pop House Sweden, where Conni Jonsson and ABBA star Björn Ulvaeus are majority owners.
Labelled ‘Space Stockholm’, the site will offer patrons a place to play their favourite games, experience music in the live arena, meet friends, attend events, and content creation.
The core components of the venue include a gaming centre with over 500 PCs and consoles, a multi-purpose arena for live events, content creation and music studios, restaurants, cafes, and a gym.
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The venue’s live events space will look to blend gaming and music interests with live performances in the arena, pop-up gigs and studio sessions, production workshops, and audio engineering classes. Space Stockholm will also look to become an influencer content creation hub offering fully equipped studio spaces for music, audio, and video production.
Käll discussed the venture in a release: “At Space we strive to inspire and uplift communities, motivating the next generation. We aim to create a place for digital culture that connects human beings, a world where everyone can thrive in their creativity and have a stronger sense of belonging.”
Esports Insider says: This new venture holds some promise. Being bang in the centre of Stockholm puts Space in a great spot for both exposure and footfall. It seems that the company has made a point of not putting all their eggs in one basket either. It will be interesting to track the success offering studios and equipment for content creation at a venue like this.
