Christmas can be a magical time to find romance – but those indulging in a festive fling have been warned they may be about to get ‘snowmanned’.
More than half of daters who spark up a flame as Christmas approaches are set to fall victim to the latest dating trend as budding relationships melt away once the holiday celebrations pass.
‘Snowmanning’ takes its name from the 1982 classic The Snowman, where, after sharing a day of fleeting fun with his new friend, the snowman thaws to nothing but a distant memory.
Dating site eharmony revealed 27 per cent of Christmas get-togethers are fuelled by festive cheer, while 16 per cent of people admitted they think people appear more attractive as the big day approaches.
More than half of singletons said they simple didn’t want to feel lonely at this time of year, with slightly more men admitting to having short-lived flings.
Daters most likely to be ‘snowmanned’ are those between 18 and 34 years old, or living in Plymouth, Brighton or Newcastle.
Rachael Lloyd, relationship expert at eharmony said: “Christmas is a time for celebration and presents a great opportunity to socialise and find someone special.
“However, once the drinks stop flowing and decorations come down, sometimes that initial burst of chemistry wears off.
“Our research shows that lots of people then retreat from their new relationships, a trend we are coining ‘snowmanning’.
“For those seeking meaningful connections, I’d suggest considering how compatible you are before launching into a Christmas cracker of a fling. That way you’ll avoid hopefully getting burnt.”