Smirnoff launches new fruit-flavoured vodka but it contains less alcohol

SMIRNOFF has launched two new fruity flavoured vodkas but they contain almost half the alcohol content than a standard bottle.

The new Infusion flavours include an orange, grapefruit and bitters, and raspberry, rhubarb and vanilla flavours and are supposed to be mixed with soda water.

 Smirnoff Infusions will be available to buy in stores from June


Smirnoff Infusions will be available to buy in stores from June

But both spirits contain 23 per cent ABV – the units in which alcohol is measured – compared to 40 per cent in bottles of its Red Lable vodka.

The bottles of vodka will sit on supermarket shelves alongside Smirnoff Vanilla and Smirnoff Raspberry vodka, which contain around 37.5 per cent ABV.

You’ll  need to fork out more for the flavoured bottles of booze too.

A 500ml bottle of Smirnoff Red Label vodka costs £12.50 from Tesco, while the Infusion spirits are set to RRP at £14 for a bottle that’s the same size.

Here’s how to cut the cost of your grocery shop

SAVING on your shop can make a big difference to your wallet. Here are some tips from Hannah Maundrell, editor of, about how you can cut the cost of your shopping bills:

  • Write yourself a list – Only buy items that you need. If it isn’t on your list, don’t put it in the trolley
  • Create a budget – Work out a weekly budget for your food shopping
  • Never shop hungry – you are far more likely to buy  more food if your tummy is rumbling
  • Don’t buy pre-chopped veggies or fruit – The extra they’ll charge for chopping can be eye watering
  • Use social media – follow your favourite retailers to find out about the latest deals
  • Be disloyal – You may want to go to different stores to find the best bargains
  • Check the small print –  It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
  • Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards

In fact, you can splash out an extra £2 and double up because one litre bottle cost £16 at Tesco, Asda, Sainsbury’s and Morrisons.

We couldn’t find anyone else making vodka in these flavours, but Absolut makes a mandarin flavoured spirit which costs £22.53 for a 700ml bottle from Amazon.

It works out that it’s 42p more expensive per 100ml compared to Smirnoff Infusions.

Tesco, Asda and Sainsbury’s also stock Whitley Neill rhubarb flavoured vodka that costs £16 for 700ml, which works out 17p cheaper than Smirnoff’s latest tipple.

Of course, the prices may change once they reach supermarket shelves as retailers can set their own prices.

Smirnoff has confirmed to The Sun that shoppers will be able to buy the drinks in supermarkets from June this year but it couldn’t tell us the specific retailers that are due to stock it.

Discounter B&M is selling gin and vodka jam and marmalade for £3 – but you can actually buy boozy flavoured spreads from other supermarkets too.

Last year, Co-op’s £13 vodka was voted “one of the best in the world” by experts in a blind taste test.

Remember to always drink responsibly.

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